Privacy policy

At FitMamaa, we take your privacy seriously. As a small, mom-owned business, we understand how important it is to know that your personal information is handled with care. This policy explains what data we collect, why we collect it, and how we protect it.

Last updated: May 3, 2026

Who We Are

FitMamaa ("we," "us," or "our") operates the website fitmamaa.com. We sell digital wellness guides, planners, and trackers designed for postpartum mothers. Our business is registered and operated in compliance with applicable laws.

Information We Collect

Information You Provide to Us

• When you make a purchase: Your name, email address, shipping/billing address, and payment information. Payment details are processed securely by our payment providers (Shopify Payments and/or PayPal) — we never see or store your full credit card number.
• When you contact us: Your name, email address, phone number (optional), and the content of your message.
• When you subscribe to our newsletter: Your email address and first name (optional).
• When you create an account: Your name, email address, and password (encrypted).

Information Collected Automatically

• Device and usage data: IP address, browser type, operating system, pages visited, time spent on pages, and referring URLs.
• Cookies and similar technologies: We use cookies to remember your preferences, keep your cart active, and analyze site traffic.
• Analytics data: We use Shopify's built-in analytics and may use third-party tools (like Google Analytics) to understand how visitors use our site. This data is aggregated and does not personally identify you.

How We Use Your Information

We use your personal information only for the following purposes:

• To fulfill your orders — process payments, deliver your digital products, and send order confirmations.
• To communicate with you — respond to your questions, send order updates, and provide customer support.
• To send marketing emails (only if you opt in) — share new products, blog posts, wellness tips, and special offers. You can unsubscribe at any time.
• To improve our store — analyze usage patterns to make our website and products better.
• To comply with legal obligations — process refunds, handle disputes, and meet regulatory requirements.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share limited data with:

• Shopify: Our ecommerce platform, which processes orders and hosts our store.
• Payment processors: Shopify Payments and/or PayPal, which handle payment transactions securely.
• Email service providers: To deliver newsletters and order emails (e.g., Shopify Email, Mailchimp, or Klaviyo).
• Analytics providers: To help us understand site traffic and improve the shopping experience.
• Legal requirements: If required by law, court order, or to protect our legal rights.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct any inaccurate or incomplete data.
• Deletion: Request that we delete your personal data (subject to legal obligations like record-keeping requirements for transactions).
• Opt-out: Unsubscribe from marketing emails at any time using the link in any email.
• Data portability: Request your data in a portable format.

To exercise any of these rights, email us at hello@fitmamaa.com. We'll respond within 30 days.

Data Security

We implement appropriate security measures to protect your personal information, including SSL encryption for all data transmitted through our website. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security. We encourage you to use strong passwords and keep your account information confidential.

Cookies

Our website uses cookies for essential functionality (cart, checkout, preferences) and analytics. You can manage your cookie preferences through your browser settings. Disabling cookies may affect some features of the website. For more details on the cookies we use, please contact us.

Third-Party Links

Our website may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

Children's Privacy

Our products and services are intended for adults. We do not knowingly collect personal information from children under the age of 16. If we discover that we have collected data from a child, we will delete it promptly.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.